Privacy Policy

1. INFORMATION WE COLLECT

Depending on how you interact with The Georgian Terrace, we may collect the following categories of personal information.

Contact and Identification Information

This may include:

• First and last name
• Mailing or billing address
• Email address
• Telephone number
• Other contact information
• IP address and online identifiers

Reservation and Stay Information

When you make an inquiry, reservation, or stay with us, we may collect information such as:

• Arrival and departure dates
• Reservation and confirmation information
• Room or suite and rate preferences
• Number of guests
• Travel preferences
• Special requests
• Guest preferences
• Dining or amenity preferences
• Reservation history
• Information concerning your interactions with the Hotel

If you voluntarily provide information regarding accessibility needs, dietary requirements, allergies, or other special accommodations, we may process that information as necessary to fulfill your request.

Meetings, Weddings, Events, and Group Information

If you inquire about or book a meeting, wedding, social event, group stay, or other event at The Georgian Terrace, we may collect information such as:

• Contact information
• Company or organization information
• Event dates
• Estimated attendance
• Room-block requirements
• Event preferences
• Catering and food and beverage preferences
• Event specifications
• Special requests
• Communications relating to the event
• Other information necessary to respond to, plan, contract, or provide the requested event or services

Payment and Transaction Information

When you make a reservation, purchase, or other transaction, payment information may be collected and processed by us and/or our payment processing, reservation, or technology providers.

Depending upon the transaction, this information may include:

• Payment card information
• Billing address
• Transaction amount
• Transaction date
• Payment status
• Other information necessary to process or document a transaction

Payment card information may be processed through third-party payment systems, and The Georgian Terrace may not directly store complete payment card details.

Communications and Inquiry Information

If you contact us, we may collect information contained in your communications, including:

• Contact form submissions
• Email correspondence
• Telephone inquiries
• Reservation inquiries
• Event, wedding, meeting, and group inquiries
• Dining inquiries
• Guest feedback
• Survey responses
• Requests and complaints
• Social media communications

Marketing and Preference Information

If you join our email list, participate in promotions, or otherwise engage with our marketing, we may collect:

• Email subscription status
• Marketing preferences
• Interests
• Offer engagement
• Email opens and clicks
• Promotion or sweepstakes participation
• Advertising interactions

Internet, Device, and Website Usage Information

When you use our Website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Device identifiers
• Referring and exit pages
• Pages viewed
• Links clicked
• Date and time of visits
• Time spent on pages
• Approximate geographic location derived from an IP address
• Website interactions
• Advertising identifiers
• Cookie identifiers
• Diagnostic and performance information

Hotel Security Information

For the safety and security of guests, employees, residents, visitors, event attendees, and property, The Georgian Terrace may utilize security systems, including video surveillance, in public and operational areas of the Hotel where permitted by law.

2. HOW WE COLLECT INFORMATION

We may collect personal information:

Directly from you, such as when you make a reservation, submit a contact form, join our email list, request information, submit an event or wedding inquiry, participate in an offer, contact the Hotel, or provide information before, during, or after your stay or event.

Automatically, through cookies, pixels, tags, web beacons, analytics technologies, server logs, and similar technologies when you interact with our Website, emails, or digital advertising.

From service providers and business partners, such as reservation systems, booking providers, payment processors, customer relationship management platforms, marketing platforms, travel agencies, online travel agencies, event platforms, analytics providers, and advertising partners.

From third-party platforms, where permitted, including social media platforms, travel websites, event platforms, and other websites through which you interact with The Georgian Terrace.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

• Process, administer, modify, and fulfill reservations
• Provide lodging, dining, event, and other Hotel services
• Respond to questions, requests, inquiries, and guest service needs
• Communicate with you before, during, and after your stay
• Process transactions and payments
• Respond to and manage meetings, weddings, events, and group inquiries
• Plan and administer contracted events and group stays
• Personalize and improve the guest experience
• Remember preferences and provide more relevant services
• Operate, maintain, secure, and improve our Website
• Analyze Website traffic, engagement, conversions, and performance
• Measure the effectiveness of marketing and advertising
• Send marketing communications where permitted by law
• Present advertising that may be more relevant to your interests
• Administer promotions, contests, sweepstakes, and special offers
• Conduct surveys and research
• Detect, investigate, and prevent fraud, misuse, security incidents, or other potentially unlawful activity
• Protect the safety, rights, property, and security of guests, residents, employees, visitors, event attendees, The Georgian Terrace, and others
• Maintain appropriate business and transaction records
• Establish, exercise, or defend legal claims
• Comply with applicable laws, regulations, legal processes, and governmental requests
• Carry out other purposes disclosed to you when information is collected or with your consent

4. COOKIES AND SIMILAR TECHNOLOGIES

The Website may use cookies and similar technologies, including pixels, tags, scripts, web beacons, software development tools, and local storage technologies.

These technologies may be used to:

• Enable essential Website functionality
• Maintain Website security
• Facilitate reservation and inquiry functionality
• Remember preferences
• Understand how visitors use the Website
• Measure Website and marketing performance
• Improve Website functionality and user experience
• Measure reservations, inquiries, or other conversions
• Deliver or measure advertising
• Recognize browsers or devices over time
• Support remarketing and interest-based advertising

Cookies generally fall into the following categories:

Strictly Necessary Cookies: Necessary for Website operation, security, reservations, forms, and other essential functions.

Functional Cookies: Used to remember preferences and improve Website functionality.

Analytics and Performance Cookies: Used to understand Website traffic, usage, engagement, conversions, and performance.

Advertising and Targeting Cookies: Used to measure advertising effectiveness and, where applicable, provide advertising based on your interests or interactions with our Website.

Depending on your jurisdiction and the technologies implemented on our Website, you may be able to manage non-essential cookies through a cookie preference or consent tool available on the Website.

You may also configure your browser to reject or delete cookies. Disabling certain cookies may affect Website functionality.

5. GOOGLE ANALYTICS AND WEBSITE ANALYTICS

We may use Google Analytics, including Google Analytics 4 (“GA4”), and other analytics technologies to help us understand how visitors discover and interact with our Website.

Google Analytics and similar services may collect information such as:

• Pages visited
• Website interactions
• Approximate geographic information
• Device and browser information
• Referral sources
• Session information
• Website engagement
• Conversions and reservation-related interactions
• Other information concerning use of the Website

Google and other analytics providers may use cookies and similar technologies to collect and process this information on our behalf.

We use analytics information to evaluate Website performance, understand visitor behavior, improve our Website and guest experience, measure marketing effectiveness, understand how visitors discover The Georgian Terrace online, and evaluate whether our advertising and marketing activities lead to reservations, inquiries, or other desired actions.

Where configured and permitted by applicable law, Google Analytics or related Google advertising technologies may also be used to measure advertising campaigns, conversions, audiences, and interactions across websites or devices.

Visitors may be able to restrict certain analytics technologies through our Website's cookie preference controls, browser settings, applicable browser-based privacy signals, or privacy controls made available by the applicable technology provider.

6. DIGITAL ADVERTISING AND REMARKETING

We may work with advertising, social media, analytics, and marketing providers to advertise The Georgian Terrace and measure the effectiveness of our marketing.

These services may include technologies provided by companies such as Google and Meta, as well as other advertising, analytics, customer relationship management, website, and hospitality technology providers.

These providers may use cookies, pixels, tags, device identifiers, and similar technologies to collect information about interactions with our Website or advertising.

This information may be used to:

• Measure advertising performance
• Attribute reservations or inquiries to marketing campaigns
• Build or measure advertising audiences
• Limit repetitive advertising
• Understand whether advertisements resulted in Website visits or conversions
• Display advertising that may be more relevant to a visitor's interests
• Conduct remarketing or retargeting campaigns

Depending upon applicable law, certain disclosures of information to advertising partners for cross-context behavioral or targeted advertising may be considered a “sale,” “sharing,” or processing for “targeted advertising,” even where no money is exchanged.

Where required by applicable law, we provide consumers with mechanisms to opt out of these activities.

7. EMAIL AND MARKETING COMMUNICATIONS

If you elect to receive promotional emails from The Georgian Terrace, we may send information concerning:

• Hotel offers and packages
• Seasonal promotions
• Dining
• Meetings and events
• Weddings and celebrations
• Atlanta and Midtown experiences
• Hotel news and updates
• Other information we believe may be of interest to you

We may use information concerning email delivery, opens, clicks, and other engagement to understand the effectiveness of our communications and provide more relevant content.

You may unsubscribe from promotional email communications at any time by using the Unsubscribe link included in the email.

Unsubscribing from promotional communications will not necessarily prevent us from sending transactional or service-related communications, such as reservation confirmations, event communications, important stay information, responses to inquiries, or legally required notices.

8. TEXT MESSAGES

If The Georgian Terrace offers SMS or text-message programs and you affirmatively enroll in such a program, we may use your telephone number to send the communications described at the time of enrollment.

Consent to receive marketing text messages is not a condition of purchasing goods or services unless otherwise expressly permitted by law. Message and data rates may apply. Message frequency may vary.

You may opt out of marketing text messages by following the instructions provided in those messages, such as replying STOP, where applicable.

We do not authorize the use of telephone numbers collected specifically for SMS consent for unrelated third-party marketing purposes except as disclosed at the time consent is obtained or otherwise permitted by law.

9. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients as reasonably necessary for the purposes described in this Privacy Policy.

Service Providers

Companies that provide services on our behalf, such as:

• Website hosting and development
• Reservation and booking technology
• Payment processing
• Property management and hospitality technology
• Email and customer relationship management
• Analytics
• Advertising and marketing
• Cybersecurity
• Cloud storage
• Communications
• Guest services
• Event, wedding, and meeting technology
• Professional services

Hotel Owners, Operators, Managers, and Affiliates

Information may be disclosed among entities involved in the ownership, operation, management, administration, or support of The Georgian Terrace when reasonably necessary for Hotel operations and the purposes described in this Privacy Policy.

Advertising and Analytics Partners

We may disclose certain online identifiers, Website activity, device information, and similar information to analytics and advertising providers to measure Website usage, evaluate marketing, attribute conversions, and provide or measure advertising.

As explained above, certain privacy laws may define some advertising-related disclosures as a “sale” or “sharing” of personal information or as processing for targeted advertising.

Business and Event Partners

We may disclose information to partners involved in providing a service, event, experience, promotion, meeting, wedding, group program, or other offering requested by you when reasonably necessary to provide that service.

Legal and Governmental Authorities

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to a subpoena, court order, warrant, or other valid legal process
• Respond to lawful governmental or regulatory requests
• Protect the rights or property of The Georgian Terrace or others
• Protect the safety of guests, residents, employees, visitors, event attendees, or the public
• Investigate suspected fraud, unlawful activity, or security incidents
• Establish, exercise, or defend legal claims

Corporate Transactions

Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, change in Hotel ownership or management, or similar business transaction.

10. RESERVATION SYSTEMS AND THIRD-PARTY BOOKING SERVICES

Our Website may connect you with a third-party reservation or booking platform to search rates, check availability, make or modify a reservation, or complete a transaction.

Information you submit through a third-party booking platform may be collected and processed by that provider in accordance with its own privacy policy as well as provided to The Georgian Terrace as necessary to administer your reservation and provide Hotel services.

Reservations made through online travel agencies, travel advisors, group booking services, or other third parties may also be subject to the privacy practices of those companies.

We encourage you to review the privacy policies of any third-party booking service you use.

11. MEETINGS, WEDDINGS, EVENTS, AND GROUP INQUIRIES

When you submit a request for proposal, wedding inquiry, meeting inquiry, group inquiry, or other event-related request, information you provide may be used to evaluate your request, prepare proposals, communicate with you, plan services, administer contracts, coordinate vendors or service providers, and provide the requested event or accommodations.

Where reasonably necessary to fulfill your request, relevant information may be shared with service providers or business partners involved in providing the applicable event, catering, audiovisual, lodging, or related services.

Information submitted in connection with an event may be retained as reasonably necessary for event administration, business records, legal compliance, future communications where permitted, and other purposes described in this Privacy Policy.

12. THIRD-PARTY WEBSITES, SOCIAL MEDIA, AND SERVICES

Our Website may contain links to websites, applications, social media services, reservation platforms, maps, payment services, ticketing or entertainment services, review sites, or other resources operated by third parties.

The Georgian Terrace does not control the privacy practices of independent third parties. Your interaction with those services is subject to the privacy policies and terms of the applicable third party.

The inclusion of a link does not, by itself, mean that The Georgian Terrace controls or is responsible for the third party's privacy practices.

13. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing services, maintaining reservation, event, and transaction records, complying with legal, accounting, and reporting obligations, resolving disputes, preventing fraud, enforcing agreements, and protecting our legal rights.

Retention periods may vary depending upon the nature and sensitivity of the information, the reason it was collected, legal requirements, and operational needs.

When personal information is no longer reasonably required, we may delete, de-identify, aggregate, or otherwise dispose of it in accordance with applicable law and our data-retention practices.

14. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, disclosure, alteration, loss, misuse, or destruction.

We also seek to use service providers appropriate to the sensitivity of the information and services involved.

However, no website, network, electronic transmission, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

If you believe your interaction with us is no longer secure or that information provided to us may have been compromised, please contact us using the information provided below.

15. YOUR PRIVACY CHOICES AND RIGHTS

Depending upon where you reside and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• Confirm whether we process personal information about you
• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Obtain a portable copy of certain personal information
• Opt out of certain sales or sharing of personal information
• Opt out of processing for targeted advertising
• Opt out of certain profiling activities
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request
• Receive equal service and treatment and not be unlawfully discriminated against for exercising applicable privacy rights

These rights are subject to applicable law, including applicable exceptions, thresholds, and eligibility requirements.

To exercise an applicable privacy right, please contact us using the information in the Contact Us section below.

We may need to verify your identity before fulfilling certain requests. The information requested for verification will depend upon the nature of your request and the information involved.

Where permitted by law, an authorized agent may submit certain requests on your behalf. We may require evidence of the agent's authority and/or verification directly from you.

If we deny a request and applicable law provides a right to appeal, you may submit an appeal by contacting us using the information below and identifying your request as a Privacy Request Appeal.

16. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), if the CCPA applies to The Georgian Terrace or the entity responsible for the applicable processing.

Subject to applicable law, these rights may include the right to:

• Know the categories and specific pieces of personal information collected
• Know the categories of sources from which personal information was collected
• Know the purposes for collecting, using, selling, or sharing personal information
• Know the categories of third parties to whom personal information is disclosed
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit certain uses or disclosures of sensitive personal information where applicable
• Not receive discriminatory treatment for exercising CCPA rights

For purposes of California law, The Georgian Terrace does not sell personal information for money. However, certain disclosures involving cookies, pixels, analytics, or advertising technologies may constitute “sharing” or a “sale” under California law even when no money is exchanged.

Where required, consumers may exercise an applicable opt-out through the privacy or cookie controls provided on our Website or by contacting us.

Where legally required and technically applicable, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control (“GPC”), in accordance with applicable law.

17. GEORGIA PRIVACY RIGHTS

Georgia residents may have certain rights regarding their personal information under applicable Georgia privacy laws, including the Georgia Consumer Privacy Protection Act, where such laws apply to The Georgian Terrace or the entity responsible for the applicable processing.

Subject to applicable law, applicable thresholds, and applicable exemptions, these rights may include the right to request access to certain personal information, request correction or deletion of certain personal information, obtain a portable copy of certain personal information, and exercise applicable choices regarding certain uses or disclosures of personal information.

Georgia residents may submit an applicable privacy request using the contact information provided in the Contact Us section of this Privacy Policy.

We may take reasonable steps to verify your identity before processing a request and will respond to qualifying requests in accordance with applicable law.

18. OTHER U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights under comprehensive state privacy laws.

Depending upon the applicable law and whether it applies to our processing activities, these rights may include:

• Access to personal information
• Correction of inaccurate personal information
• Deletion of certain personal information
• Data portability
• Opting out of targeted advertising
• Opting out of certain sales or transfers of personal information
• Opting out of certain profiling activities
• Appealing certain decisions concerning privacy requests

We will respond to qualifying requests in accordance with the law applicable to the request.

Because state privacy laws continue to evolve, the specific rights available to an individual may depend upon the individual's state of residence, the nature of our processing, and whether the applicable law applies to the relevant entity or activity.

19. GLOBAL PRIVACY CONTROL AND OTHER PRIVACY SIGNALS

Certain browsers and browser extensions support opt-out preference signals such as Global Privacy Control (“GPC”), which can communicate a user's preference regarding certain sales or sharing of personal information.

Where applicable law requires us to recognize a supported browser-based opt-out preference signal, we will process that signal as required by law.

Some browsers also offer a “Do Not Track” (“DNT”) setting. Because there is not a universally accepted standard governing responses to DNT signals, our Website may not respond to DNT signals.

20. INTERNATIONAL VISITORS

The Georgian Terrace is located in Atlanta, Georgia, United States, and information collected through our Services may be processed and stored in the United States or other jurisdictions where our service providers operate.

Privacy and data protection laws in those jurisdictions may differ from those in your country of residence.

Where applicable law provides rights concerning access, correction, deletion, restriction, objection, portability, or withdrawal of consent, eligible individuals may submit a request using the contact information below.

Nothing in this Privacy Policy is intended to limit privacy rights that cannot lawfully be limited.

21. CHILDREN'S PRIVACY

Our Website and Services are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information online directly from children under 13 without appropriate authorization.

If we learn that we have collected personal information directly from a child under 13 in circumstances requiring parental consent, we will take reasonable steps to delete it.

Parents or guardians who believe a child has provided personal information to us may contact us using the information below.

22. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, Services, legal requirements, or other factors.

When we make changes, we will update the Last Updated date at the top of this Privacy Policy.

If changes are material, we may provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

23. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:

The Georgian Terrace
659 Peachtree Street NE
Atlanta, Georgia 30308
United States

Phone: (404) 897-5053
Website: www.thegeorgianterrace.com
Email: reservations@thegeorgianterrace.com